Op-Ed on the new Anti-Greenwashing Laws

A new spate of laws in Europe aims to change that by setting a new and higher standard for companies to make environmental claims. Two laws in particular aim to prevent greenwashing: the French Climate and Resilience Law, set to go into effect in 2023, and the European Union's proposed Unfair Commercial Practices Directive, slated for 2024-25. Taken together, the laws paint a much clearer picture of the processes companies will have to adopt in order to make any environmental claim without risk of greenwashing. What follows is an overview of the most significant new provisions in the laws, as well as techniques companies have already used to successfully achieve the new standards.

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